top of page

Art, Sustainability, and the Creative Process: An Interview with Innovative Artist Elisa Insua

Art has been a timeless and profound means of expression, reflecting the ever-evolving facets of human existence. Artists have always had a unique ability to capture the essence of their time, encapsulating its complexities, challenges, and aspirations. In our exploration of the world of art and its intersection with sustainability, we delve into the compelling narrative of Elisa Insua, an artist whose innovative approach to art and her conscious engagement with discarded materials challenge conventional notions of creativity, consumption, and environmental consciousness. In this extended essay, we will traverse the creative landscape of Elisa Insua, discussing her artistic journey, the transformative impact of the pandemic, and the intricate layers of her creative process.

Art and the Pandemic: A Catalyst for Transformation

The COVID-19 pandemic ushered in a period of profound change for individuals across the globe, including artists who found themselves navigating uncharted waters. Elisa Insua, like many in her field, faced the disruptions wrought by the pandemic. However, rather than succumbing to despair, she seized this unique moment in history as an opportunity for reflection and renewal. Elisa, who had spent the last two and a half years living in Spain before the pandemic's outbreak, discovered solace in the slowing down of life. "It was strange for everyone else," she reflects, "but I managed to try to get something out of it."

The pandemic not only necessitated physical distancing but also allowed for emotional and creative closeness. It became a period of introspection and exploration, enabling Elisa to delve deeper into her artistic journey. Returning to Argentina from Spain, she found herself in a fortuitous position. Her studio, conveniently located close to her residence, remained accessible even during the strictest phases of confinement. This continuity proved essential in sustaining her artistic endeavors during a time when the world appeared to be at a standstill.

The Creative Process: A Mosaic of Inspiration

Elisa Insua's creative process is a captivating blend of research, dialogue, and experimentation. Unlike a rigid formula, her method is akin to an open-ended conversation with the world around her. The most striking feature of this process is the sanctity of her notebook, a treasure trove of ideas that emerge from sources as diverse as casual conversations with friends to deep dives into scientific concepts.

At the heart of her creative journey lies her exceptional use of discarded materials, a practice spanning 15 years. These materials, generously donated by individuals, encompass a broad spectrum of objects – from everyday shampoo containers and bottle caps to more unconventional metallic items. Elisa's alchemical ability to transmute these ordinary castoffs into extraordinary artworks stands as a testament to her resourcefulness and creativity.

Themes in Elisa's Art: An Invitation to Contemplate

Elisa Insua's art transcends mere aesthetics; it is an intellectual and emotional journey. Her works invite viewers to ponder themes that resonate deeply with contemporary society: consumerism, sustainability, and the evolving relationship between individuals and objects. One of her most iconic creations is a barcode-inspired artwork composed entirely of discarded materials. This artwork beckons viewers to contemplate the profound transformation in our material possessions over time.

Another remarkable piece delves into the elusive nature of happiness and satisfaction. Often depicted as distant rainbows, these emotional states remain perpetually beyond reach. Elisa's art serves as a poignant reminder of the relentless pursuit of these elusive ideals, often driven by consumerism and external expectations.

Sustainability and Art: A Harmonious Union

Elisa Insua's commitment to sustainability reverberates throughout her body of work. Her artistic practice is not confined to mere representation but rather extends to advocacy and awareness-building. She offers a powerful commentary on the environmental consequences of rampant consumerism and the imperative for responsible consumption and waste management.

In an era characterized by heightened environmental consciousness and a call for sustainable practices, artists like Elisa Insua emerge as vital contributors to the discourse. By reimagining discarded items as components of art, she provokes a reevaluation of our disposable culture and the untapped potential of recycling and upcycling.

The Future of Art and Sustainability: A Confluence of Hope

As we conclude this insightful exploration into the world of Elisa Insua, we inevitably turn our gaze towards the future. Her artistic journey embodies a vision of art as a transformative agent, capable of addressing pressing global concerns. Her unorthodox creative process, informed by curiosity and innovation, provides a beacon of hope in an era defined by interconnectedness and complexity.

In a world confronted by environmental crises and the imperative for sustainability, artists like Elisa Insua assume a pivotal role as catalysts for change. Their ability to fuse art with sustainability challenges us to reimagine our relationship with creativity, consumption, and the environment.

In the midst of a global awakening to the importance of sustainability, Elisa's work stands as an embodiment of the fusion of creativity and environmental consciousness. Through her art, she encourages us to reflect on the broader implications of our actions, inviting us to contemplate the path towards a more sustainable and harmonious world.


Elisa Insua's artistic odyssey serves as a testament to the power of art in shaping our perceptions and influencing change. Her journey, marked by a unique creative process, allows us to navigate the complex terrain of consumerism, sustainability, and happiness. Beyond aesthetics, her art challenges us to think deeply about our roles as individuals and as a society in nurturing a more sustainable and conscious future.

As we traverse an era of heightened creativity and environmental consciousness, artists like Elisa Insua illuminate a path towards transformation. Their art serves as a bridge between reflection and action, urging us to reevaluate our relationship with the world around us. In this age of interconnectedness and responsibility, Elisa Insua's work stands as a beacon, guiding us toward a future where art and sustainability seamlessly coexist.


bottom of page